Josh Schaub is a Swiss graphic designer that currently lives and works in Zurich. He runs his own studio, which specializes in infographics, poster-, and motiondesign and is the founder of themovingposter.com. He is also the curator of the “moving posters“ exhibitions series that showcases the diverse possibilities of animated posters with exhibitions in Switzerland, Russia and Belgium to date. Additionally he gives lectures and workshops about motion and posters, because — he likes to move it!
Tell me a bit about yourself – where are you from/based etc.
I’m a Swiss graphic designer based in Zurich and i´m creating posters, info- and motion graphics.
Why did you decide to start The Moving Poster?
Although I originally wanted to study „film“, I finally decided to study graphic design.
After my studies I tried to find ways to combine the graphic-design skills with my passion for the moving-image.
The consequences were my first moving posters.
Like probably every graphic designer I have a inspiration-pool out of collected pictures of good posters, books, identities etc.
Sooner or later I also began to collect moving posters which fascinated me.
In the beginning this was quite complex as there weren’t that many.
But over the years the collection became bigger and bigger until there was the idea to analyze and categorize it
and finally to make an exhibition out of it to make it accessible for more people.
This exhibition, in which I tried to show the values and limits of the moving poster took place on the poster festival Weltformat in Lucerne.
After the exhibition was a huge success, I wanted to make the exhibition accessible for everyone – so I decided to launch it online.
Do you plan to continue holding an exhibition?
After the first moving poster exhibition in 2016, I curated an other exhibition for the Weltformat-festival in 2017 – „The moving poster 2“.
While the focus of my first exhibition was the diversity of possibilities of the moving posters, the focus in my second exhibition was the translation from print to the moving image.
This was possible with an augmented reality app. The visitors were standing in front of printed posters and had the possibility to see a moving version of those on there mobile phones.
Which do you feel is more important, the exhibition or online archive?
This question is hard to answer as both areas have their benefits.
Of course its a much more intense feeling standing infront of a big moving poster.
Watching the Mona Lisa on google is not the same like seeing it in the Louvre.
But what I appreciate about online archives is that its for everyone accessible at any time.
Why do you think motion graphics is becoming so popular?
Because its a good mixture between static graphics and film.
Static graphics or pictures have a graphic reduction to the essential which is more concrete then a video.
On the other side, a video works easier – we just have to watch and listen – but often its too much information for a short time.
Motion graphics combines the concrete reduction to the essential from graphics with the poetic style of motion pictures.
What do you think moving posters can achieve that static ones can't?
The moving poster definitely has the benefit, that it shows more than one static moment.
Which for me means not that a moving poster should tell a story in the traditional storytelling-way from A to B.
I think the movement in the moving poster shouldn’t be understood as additional storyline but as a possibility to underline and intensify the mood and statement of the static poster.
Where do you see the future of the poster going?
For sure the future of the poster is digital. And when its digital its obvious that movement will get an increasingly important part of it.
But actually moving posters are already the present.
I think the next steps are interactive posters which can react individually and intuitively to the viewer by cameras which are integrated in the poster-wall.
After that, the next bigger step are posters which are combined with augmented reality.
At the moment this is possible with smartphone-apps but its still more a baublery.
But when we will walk around with our google- or hologlasses even those posters will be no more limits set!